Marketing workshop - extending our visibility & influence

Yesterday we had a (I think fun) workshop on marketing and PR for JCI London. We looked at JCI London's circle of influence, target groups, the ideal organisation, members - why they join, why they stay, and then how we can become visible.

We started out looking at the organisation and what our target groups would be, then we decided on 5 areas to brainstorm on using the GPS for Enterprise from Flanders DC (which the team really liked), and finally what would be our immediate action items.

 We also looked at facebook ads. I've been playing around on facebook, and though we've had quite a few click-throughs to JCI London's website, we've not had anyone signing up to the event I've promoted (for one I promoted last night's marketing workshop, but as this was election night for one of the probably most exciting elections in the UK since about 30 years....not many Brits turned up), the other event I've been promoting is the new member event the 27th, maybe still too far ahead.

To the left you can see one of the facebook ads, it will go live around the 20th of May, linking to a new member event the 27th, target - women university graduates in London. I got some advice on facebook ads from Marius Fredriksen, from JCI Evolution, and I'll probably go back to him ask for some more once I start to learn a bit more how it all works.

Here's one of the outcomes - some focus areas and the activity level we foresee in the various areas. Short term we want to focus on promotional literature (including fridge magnets, pop up banners etc) and things that enhance the membership experience and identity (merchandise). We then want to focus on media and the press, and extending JCI's visibility and influence in London's civic space (see a forthcoming blog post on leading beyond authority).

All in all - a fruitful workshop and I look forward to seeing what the team will come up with moving forward.